Nobody Thinks They Need Life Insurance Until Someone Does

We hear it all the time, people had planned to sort out insurance for a while. They've just never quite got around to it.

And then at some point, something triggers them to take it seriously.

The reason they finally get around to it is usually that something has happened. A diagnosis. An accident. A friend who wasn't as lucky. The theoretical conversation about risk becomes a very concrete one about what happens to your family if you're gone or can't work.